The Sydney Royal Easter Show is one of Australia’s largest annual ticketed events, attracting more than 850,000 visitors in 2025. It’s an iconic celebration of Australian culture connecting city and country through agriculture, entertainment and community spirit.
The Show’s heritage, scale and reach make it a powerful engagement platform for brands. Long-term partners such as Woolworths, News Corp Australia, DNSW and MARS have benefited from connecting with audiences who value quality, authenticity and tradition.
Beyond the Show, the Royal Agricultural Society of NSW (RAS) offers sponsorship opportunities across a diverse range of programs and events:
- Sydney Royal Competitions – Celebrate excellence in livestock, wine, food and produce, connecting sponsors with the best in Australian agriculture.
- RAS Foundation Scholarships & Grants Support education and leadership in regional communities through meaningful, long-term partnerships.
- Events such as Grape, Grain & Graze – Engage with consumers and producers celebrating innovation and quality in Australian food and drink.