Hardys
2nd President’s Medal
Hardys, SA
2004 Eileen Hardy Chardonnay
Hardys wine has been around since 1853 but, in 2007, it produced a wine so outstanding that it was deemed worthy of the President’s Medal. The winning drop was the 2004 Eileen Hardy Chardonnay, a wine that brand ambassador Bill Hardy said the company is particularly proud of as it was released in honour of his grandmother Eileen Hardy.
Eileen Hardy played a pivotal role in the success of Hardys wines, he said, and was the first Australian woman to receive an OBE for services to the wine industry.
Hardys directed its $10,000 prize money into advertising. “The award has helped us communicate the rich heritage and passion associated with, not just this particular wine, but all Hardys wines,” Chief Winemaker Paul Lapsley said