Woombye Cheese Company
Australian Cheeseboard Perpetual Trophy
Why did you enter the Sydney Royal Cheese & Dairy Produce Show?
We were very proud of our newly created product Woombye Ash Brie and the feedback it has received from the public. We felt it was ready to be put to the test at these prestigious awards and tasted by the expert judges.
What does winning a Championship mean to you and your business?
It is very satisfying and makes the whole team proud that we are forging forward and all our hard work and commitment to making the best possible hand crafted local Queensland cheese is being acknowledged and accepted. In particular this wins cements our belief that if we have an idea about a new product we should follow it though and make it into a reality.
Is this your first Championship win?
No, it is our second win for a different cheese. In 2017 we were lucky enough to win the same category on the Perpetual Cheese Board for our product Blackall Gold Washed Rind. Both our Washed Rind and our Woombye Ash Brie products are both very popular.
Do you have any interesting news stories about your business/product or any fun facts consumers may find fascinating?
We are a small producer and family business on the Sunshine Coast and we make every cheese by hand using local milk from Maleny. The new Woombye Ash Brie is very labour intensive to make and our cheesemaker and his assistant both look like
chimney sweeps twice a week once they have completed ashing our beautiful triple cream brie as the ash is very fine and goes everywhere. However we all agree the end product is worth it.
How do you use the Sydney Royal medal artwork or promote your win through your marketing efforts?
We will promote the win through all our social media channels - Facebook, Instagram, twitter and also on our website through our Cheese Chatter to subscribers. We have accumulated many followers and many people share our posts. We will also have
the champion gold artwork sticker placed on each of our Woombye Ash Brie wrapped products. Our customers love getting our product with our award gold champion sticker on them - it really pops when in the customer's fridges ready for sale.
How long have you been entering the Sydney Royal Cheese & Dairy Produce Show?
Since 2016 when we felt that our products were ready to be judged and tasted for the prestigious awards.