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The grass is greener on the East side

Posted on : 20 December 2018

One of Australia’s largest beef producers, Wingham Beef Exports, has been named as a finalist in the 13th Annual President’s Medal for their beef after they took out Champion Beef in the 2018 Sydney Royal Branded Meat Competition.

With a process that encourages cattle to stroll along the pastures and consume the greenest of grass grown from deep fertile soil on Australia’s East Coast, Wingham Beef Exports has just gone through the final stage of judging for the coveted President’s Medal. This included a private site tour by the Royal Agricultural Society of NSW (RAS) and President’s Medal Judges including Celebrity Chef, Ed Halmagyi.

All President’s Medal finalists are selected from amongst the Champions of their respective competitions during the Sydney Royal Wine, Dairy and Fine Food Shows.

Wingham Beef Exports was chosen not just for the excellence of their product, but because of their commitment to the traceability of each beast from paddock to plate, and their sustainable work practices.

They started off by taking a grass fed product that eclipsed all of the grain fed and Wagyu products to win Champion Beef Product in blind tasting and also in carcase at the 2018 Sydney Royal, a result described as “unheard of” by Ed Halmagyi, President’s Medal Judge.

It is the way they produce and raise their product which truly makes it one of the best. Raised without added growth hormones or antibiotics, and with marbling, ensures their meat is succulent, tender and full of flavour.

“It’s just acknowledgement that what we’ve done has worked. I feel very happy. We’re a small town, a small community in a regional area, and I think we do things very well here and it’s a good thing for everybody,” Grant Coleman, General Manager Wingham Beef Exports.

“Advantage of grass fed over grain fed: Low costs to produce the cattle over the grain fed and they are in their green pastures and natural environment”.

The winner of the 13th Annual President’s Medal will be announced at a Gala dinner held on the 17 April at the Sydney Royal Easter Show. 


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