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Sydney Royal calls on producers to keep perfecting their craft

Posted on : 06 May 2021

The Royal Agricultural Society of NSW (RAS) is calling on Australian producers to benchmark their products and strive for perfection at the 2021 Sydney Royal Beer and Cider Show, with entries to the competition now open.

The show which will see some of Australia’s best brews go head-to-head on Tuesday, July 20 aims to benchmark local products to help drive the Australian industry forward and provide invaluable industry feedback to producers.  

Sydney Royal Beer and Cider Chair, Samara Fuss, encourages producers to enter and help lead the way in Australian beer, cider and perry production.

“The real value of entering the Sydney Royal, or any show, is shared industry knowledge,” Samara Fuss said.

“While the competition awards the ‘best of the best’ in Australia, the overall focus of the Sydney Royal is to support producers in fine-tuning their products. Whether it is discovering an upcoming trend or highlighting key changes that could take a beer to the next level; the show is all about industry improvement and product benchmarking.”

Samara and her team of Judges will begin their search for Australia’s finest beer, cider and perry this July, with champions announced at the Sydney Royal Grape, Grain, and Graze festival on Saturday, 7th August.

Entries for the 2021 Sydney Royal Beer and Cider Show are now open and close Wednesday, 2nd June. 

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