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Sydney Royal Easter Show Welcomes Mars Petcare Australia as new Dog and Cat Show Naming Rights Sponsor

Posted on : 24 November 2017

The Royal Agricultural of NSW (RAS) is very pleased to announce Mars Petcare Australia as the new naming rights sponsor of the prestigious Dog and Cat competitions at the 2018 Sydney Royal Easter Show.

Mars Petcare Australia is the world’s leading pet food and veterinary care business, marketing leading brands such as PEDIGREE, WHISKAS, ROYAL CANIN, Dine, My Dog, ADVANCE, Optimum, Schmackos, Nature’s Table and CATSAN.

Mars Petcare Australia has agreed to naming rights sponsorship for its product ADVANCE in the Sydney Royal Dog Show and CATSAN in the Sydney Royal Cat Show.

Sydney Royal Easter Show's Head of Commercial Paul Bowd said the two organisations will make an excellent partnership.

“Our Sydney Royal Dog and Cat competitions are internationally regarded, so having global brand Mars Petcare Australia join us at the Sydney Royal Easter Show is a terrific boost for these competitions,” Paul Bowd said.

“The RAS and Mars have many shared values including the promotion of animal health and wellness and the pursuit of excellence and education,” he said.

Each year more than 4,000 dogs from over 160 breeds and more than 500 cats across 30 breeds are entered in the Sydney Royal Easter Show.

Anne Raymond, Breeder Relations Manager at Mars Petcare Australia said “I am very excited by our new partnership with the RAS of NSW. At Mars it is important to us that both the general public and exhibitors alike leave the Sydney Royal Easter Show with great memories and stories to tell, and we will be bringing new aspects to the Show to do just that.”

The 2018 Sydney Royal Easter Show, the biggest ticketed annual event in Australia, will be held from Friday March 23 until Tuesday April 3 at the Sydney Showground, Sydney Olympic Park.    


For further information please contact:

Roger White

Manager, Public Relations

T: 02 9704 1453 M: 0478 092 425


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