Sydney Royal Beer & Cider Show
Posted on : 26 June 2017
As cider is made from apples, perry is made from pears. And award-winning beer is made from blood, sweat and yeast!
The Sydney Royal Beer & Cider Show is open for entries now, but you’ll need to get your hops on – entries close on 11 July. Supporting the Australian Beer & Cider industry, by attracting the very best professionals as Judges and Stewards and providing an excellent environment for networking and professional development to all participants, the competition promotes and rewards excellence in the Australian beverage industry.
Previous Sydney Royal Beer & Cider Show winners include Sydney Brewery, Matilda Bay, Redoak and Murray’s Craft Brewing Co.
All exhibits are of Australian origin, brewed in Australia and with all business names registered in Australia. All Cider and Perry Exhibits must be made using Australian-grown apples and pears. No additional flavours are allowed to be added.
At Sydney Royal the judges don’t only taste and rate each exhibit, they also provide individual feedback to every exhibitor. Sydney Royal Beer & Cider Show exhibitors have included Bridge Road Brewers, Franklin Cider Company, 4 Pines Brewing Co. and Lion Australia, with entry numbers increasing over the past ten years of competition. This is an outstanding opportunity to for beer, cider and perry producers and brewers to benchmark their product against competitors and draw attention to their beverages.
As well as pride and prestige, a Sydney Royal win provides a springboard to increase returns. All winners receive Sydney Royal medal or trophy artwork designed to be used across a wide range of marketing collateral. There is also the opportunity to present and promote medal-winning products at the Sydney Royal Easter Show – an event that attracts on average 850,000 visitors every year, and the opportunity to be handpicked by Sydney Showground to supply your medal-winning product at hundreds of events that happen on site throughout the year.
The Sydney Royal Beer & Cider Show – entries close 11 July, judging takes place 19 September, awards night 22 September… find out more at www.rasnsw.com.au/beercider and discover if beauty truly is in the eye of the beer holder.